‘Export & Marketing’ * blijft een actuele koppeling
نویسندگان
چکیده
منابع مشابه
Marketing Mix Elements - A Case Study on Steel Industry Export
S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...
متن کاملDeveloping Export Marketing Strategy Model of Tea to Target Markets
The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same as the statistical population. Second-hand data used for collecting data and a semi-structured interview was used as a...
متن کاملThe Relationship among past Export Performance, Marketing Mix Adaptation, and Current Export Performance Improvement in Global Marketing Relationships
In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...
متن کاملExamining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...
متن کاملMarketing Standards for Southern California Grass Export Hay
Grass hay exports are an important sector of the agriculture of the irrigated Sonoran Desert. These grass hays are exported to the Orient from West Coast ports. Bermudagrass, kleingrass, and sudangrass are the grass hay crops that are exported. The grading standards for these grass hay exports are quite variable and very subjective. Some of the primary determinants of export hay grades are colo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Maandblad Voor Accountancy en Bedrijfseconomie
سال: 1982
ISSN: 2543-1684,0924-6304
DOI: 10.5117/mab.56.10670